Reimagining Geospatial

I am deeply passionate about empowering organizations and individuals to unlock their true purpose and unleash their full potential. My extensive expertise includes various aspects of geospatial technology, including GIS, mapping, analysis, data management, and geographic thinking. My skill set encompasses a wide range of abilities that extend from product design to marketing and business strategy. Throughout the past decade, I have played a pivotal role in shaping the product strategies of numerous businesses, securing investor funding, revitalizing organizational branding, driving sales growth, and fostering collaboration. Drawing from my extensive background as a former Esri executive and business owner, I leverage my experience and network to empower clients to achieve consistent year-over-year growth. My distinctive approach to business embodies the essence of spatial thinking, bringing geospatial concepts to life for organizations worldwide. 

With 28 years of experience as the former Chief Marketing Officer (CMO) of Esri, I spearheaded the growth of the small company into a market leader, generating over $1 billion in revenue. Throughout my tenure, I led a dynamic team of industry experts, driving innovation and transforming the geospatial landscape. From transitioning the organization from desktop to server to launching the first geospatial Software as a Service (SaaS), I have consistently been at the forefront of cutting-edge solutions. My passion for innovation extends beyond marketing, as I bring expertise in business development, startup due diligence, and product strategy.